Art and technology. A match made in heaven, or in haste? We spoke with Indiewalls founder Gavi Wolf to find out what happens when the two come together. The result, we can already reveal, is going the change the way we all access art. Think Spotify, but instead of having access to over a billion of tracks, you now have a completely new world of undiscovered art right at your fingertips.
Indiewalls is an art marketplace that connects independent artists and buyers. Founded by two guys in their twenties, the start-up is on a mission to change the commercial art industry for good. Gavi explains: “A lot of painters, photographers, sculptors and multi-media artists still live in a closed-off world. They often feel that only an agent can introduce them to a new audience. We want to change that and be a part of the movement that creates access and transparency for creators and buyers alike.”
The platform can be utilized to source art for your home, but more recently Indiewalls has tailored its services to interior designers. They're the ones who have been tasked with finding art for hotels, offices, restaurants, airports, hospitals or residential buildings. Indiewalls connects them to talented, independent artists. Gavi explains: “We find it very exciting when a piece goes public because instead of just one person enjoying it, a whole new audience gets access to it—including the artist himself.”
Navigating the site is simple. You can either browse the marketplace to discover new work, or you post what type of art you’re looking for and get responses from the creators directly. Gavi continues: “By removing the barrier of the middleman you allow for a very unique creative process. Artists have come back to us to tell us they’ve created a completely new series of work because of this interaction.”
In Gavi’s ideal world not only the art industry, but our society as a whole would be much more transparent. Gavi: “If we’re able to see a world without borders, there would be more efficiency and better access for all. It would need to be a very delicate process, because obviously there could be a lot of turmoil. But if we get over that, 100 or 50 years from now, the world would be more fair and everyone would be better off.”
Want to be part of the movement? Visit: www.indiewalls.com
Before Google Photos no one had figured out how to manage the infinite photos problem. Now it is my go-to source for keeping up-to-date on my family throughout the day.
Peanut butter plus oatmeal equals energy and goodness. Need I say more?
One of my favorite ways to start the day is with a bike ride to work. I get to spend most of the ride on the Hudson River. On a crisp, cool, sunny morning it is like going on vacation before I start the day.
Podcasting is a revolution. During my commute I often get more engrossed in a good podcast than a Netflix series.
I’m all about the backpack. For a commute, an afternoon outing or a day trip, a backpack is the way to go. It may not look the coolest, but it's always the most practical.
If you love the work, it enhances any space.
Find the art first, then let that dictate your interior.
There’s an infinite amount of options. Think about what you like, what you have seen before, and how much you are willing to spend. And then you can use a site like Indiewalls to search without searching.